UPEI's Visual identity guidelines are designed to make the process of designing communications products as simple and straightforward as possible. Wether you are looking to have a poster designed or are embarking on creating a web presence for you new project, these guidelines have everything you need to get it done right.
A Visual Identity Policy Manual is in production and will be available in print and online.
The WordmarkThe UPEI wordmark is the University's primary identifier, representing the University of Prince Edward Island via print, electronic media, and signage. The wordmark is usually presented in rust and gold. However, at the discretion of the designer, it can be presented in one colour: UPEI rust, UPEI green, or black. |
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The ShieldThe shield is a graphical element used primarily on the web for situations where the size restrictions may render the wordmark illegable. For example, the shield may be found on UPEI's Facebook and Twitter accounts, as well as in the favicon of upei.ca. |
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The Coat of ArmsThe Chancellery of the Canadian Heraldic Authority, on behalf of the Queen, officially approved UPEI's armorial bearings, which include the Coat of Arms, crest, flag, and motto, on March 15, 2010. The Coat of Arms was officially unveiled by Lieutenant Governor of Prince Edward Island, the Honourable Barbara A. Hagerman, on Founders' Day September 24, 2010. |
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